Social Media for Social Change

Marketing a New Language

Posted on Tuesday, March 3rd, 2009 at 6:26 pm by Ona in research | No Comments

Here’s another interesting “Blip” from the NY Times about language, although its being used here for marketing — effective marketing.

http://www.nytimes.com/2009/03/03/business/media/03adco.html?_r=2&ref=technology

Inventive, a billion dollar venture for a candy? They mention that this campaign will start slow such as on Facebook and then build to commercials and since it has a slap stick root, there is a possibility for this to “catch on.” We’ve discussed the leakage of Internet abbreviations from instant messaging into regular conversation and the lack of thought put into blogging language, there is a good chance “Snicker’s advertisements” will perpetuate this growth of emerging language (possibly: slang/word-play)

Personally, I could entertain this much like I allow for other word-play. My sisters and I have grown up reciting movies and commercials for personal entertainment and become accustom to re-purposing language for humor, however that is a far as I would allow a Snickers campaign to sink into my cerebrum.  

This brings us back to contexts, CONTEXTS AND BALANCES (har har), languages  rooted in word-play or slang- given the proper context allows for a breakage of the rules in our confined language and there is not only a need for a definitive context, there is a need for a definitive balance between when it is appropriate.

Alldough, I do just luv me sum KANDY!